IN THE BUSINESS OF LOVE
SPARK NETWORKS
As a graphic designer at Spark Networks, I help people find love by creating impactful visuals across legacy brands like Christian Mingle, Elite Singles, Silver Singles, eDarling, and Zoosk. I design email campaigns, in-app messages, landing pages, and social media content that resonate with users and drive engagement. Working closely with cross-functional teams, I ensure each design maintains brand identity while enhancing user experience across platforms.
EMAIL CAMPAIGNS
I design engaging email campaigns that highlight premium subscription benefits through bold visuals, clear messaging, and strategic CTAs. By testing and refining designs, I ensure each email stays fresh, compelling, and results-driven.
St. Patrick’s Email Campaign
Independently designed this email campaign to boost engagement and premium upgrades across our legacy brands. Each design reflected its brand’s unique voice while maintaining a cohesive, festive look.
LANDING PAGES
Designing landing pages for silver singles involved a meticulous approach, particularly in the realm of A/B testing to optimize user engagement and conversion rates. After analyzing various design elements, copy variations, and user flows, we chose the page that yielded the highest success rate for sign-ups.
Silver Singles landing page designed with both mobile and desktop accessibility in mind.